Bicton Travel – Making a World of Difference

You’re dealing with the best!

The Bicton Travel Group has been finding the best cruise ship deals since 1998, sharing its passion and expertise in luxury travel and cruising.

Founded by Carole Smethurst and her son Phil, what started with a team of two has steadily grown to become Australia’s most awarded travel agency. Not a claim we take lightly. No other agency can claim the number of professional awards that Bicton Travel has won.

Today, we remain a WA-based Family run company employing more than 25 Australians across four brands operating from our offices in Bicton, Western Australia. We are proud members of Independent Travel Group, Cruiseco, Virtuoso, CLIA (Cruise Lines International Association) and are committed to ongoing AFTA (Australian Federation of Travel Agents) ATAS accreditation. Booking with an ATAS accredited agent means you’re in safe hands and can travel with confidence. Further details about ATAS accreditation and what this mean can be found HERE

In 2016 Carole Smethurst was inducted into the CLIA Cruise Hall of Fame for her service to the cruise industry. The CLIA Hall of Fame Award is a formal recognition to honour an individual whose efforts and accomplishments represent a significant contribution to or noteworthy achievement that has positively impacted the development of the cruise industry.

Bicton Travel Brands:

Bicton Travel – Unparalleled service, exceptional product knowledge combine to match you with the right product to ensure every holiday is a dream holiday.

T: 08 9339 0277  E:

Bicton Travel Premium – Bespoke concierge service for the luxury traveller.

T: 1800 689 842  E:

Journeys by Bicton Travel – Exclusive Fly Cruise & Stay Holidays for the discerning traveller.

T: 08 9339 0177  E:

Cruiseco Lounge by Bicton Travel – Priority acess to exclusive products and ship charters

T: 08 9339 6731  E: – online cruise specialist offering 30,000+ cruises 24/7.

T: 1800 074 477   E:

Cruiseco & Cruiseco Lounge

Cruiseco is the leading Consortium of Cruise Travel Specialists in the Southern Hemisphere. Our buying power allows us to negotiate exclusive groups and ship charters not available elsewhere. In 2016 we introduced the Cruiseco Lounge to ensure that your enquiry is dealt with by a trained Cruiseco Concierge. CLICK HERE to view Cruiseco Lounge products.


Bicton Travel is a member of Virtuoso – the leading travel network made up of more than 17,500 travel advisors associated with more than 330 agencies in 22 countries within North and South America, the Caribbean, Australia and New Zealand. As an invited member of Virtuoso Bicton Travel can offer:

Global Connections: With personal contacts at more than 1,000 airlines, cruise lines, hotels, resorts, and premier destinations worldwide PLUS exclusive benefits on some of the world’s finest cruise lines.

Unparalleled Expertise: Virtuoso affiliated travel advisors are among the most well-traveled people on the planet. They draw upon their own first-hand experiences when customizing vacations for you.

Customized Travel Experiences: From weekend getaways to trips of a lifetime, counting on the expertise of a Virtuoso affiliated advisor ensures your greatest Return on Life™.

Confidence: When you have a relationship with a Virtuoso affiliated travel advisor, you’ll rest easy knowing your personal preferences are reflected in every aspect of the itinerary, delivering the best value for your time and money.

What is Virtuoso?

Virtuoso is a network of the best luxury travel agencies, with more than 17,500 advisors worldwide. We represent the best of the best in travel, with a portfolio of nearly 1,700 preferred partners – top hotels, cruise lines, tour operators, and more. Advisors use their global connections to plan the most memorable experiences for their clients, from weekend getaways to dream vacations.

Why use a Virtuoso travel advisor?

A Virtuoso travel advisor elevates every trip. They know how to get the best value for your time and money, and, thanks to their global connections, they can VIP you at hotels, on cruise lines, on tours, and more.  Learn more about Virtuoso on our dedicated website. CLICK HERE

Recent Awards

The below awards have been bestowed upon us by our industry peers.

  • 2017 Cruise Agency of the Year – CLIA
  • 2017 Best Individual Cruise Agency – Readers Choice Award – Cruise Passenger Magazine
  • 2016 Carole Smethurst – CLIA Hall of Fame for service to the cruise industry – CLIA
  • 2016 Cruise Agency of the Year – CLIA
  • 2016 Best Individual Cruise Agency – Readers Choice Award – Cruise Passenger Magazine
  • 2016 Best Travel Agency Single Location – Bicton Travel – AFTA
  • 2015 Cruise Agency of the Year – CLIA
  • 2015 Best Individual Cruise Agency – Readers Choice Award – Cruise Passenger Magazine
  • 2015 Best Travel Agency Single Location – Bicton Travel – AFTA
  • 2015 Best Travel Consultant – Phil Smethurst – AFTA
  • 2014 Cruise Agency of the Year – CLIA
  • 2014 Best Individual Travel Agency – Cruise Passenger Magazine
  • 2014 Best Travel Agency Single Location – AFTA
  • 2013 Cruise Agency of the Year – CLIA
  • 2013 Best Individual Travel Agency – Readers Choice Award – Cruise Passenger Magazine
  • 2012 Best Individual Travel Agency (Finalist) – Cruise Passenger Magazine
  • 2012 Best Travel Agency Single Location (Finalist) – AFTA
  • 2011 Cruise Agency of the Year – CLIA
  • 2011 Office of the Year – Travelscene American Express
  • 2010 Cruise Agency of the Year – CLIA
  • 2010 Cruise Consultant of the Year Phil Smethurst – CLIA